Pelatihan Pembuatan Poster Produk dengan Canva untuk Meningkatkan Branding UMKM Pada Pemasaran Digital Berbasis Sosial Media

Abstract

Product Posters are visual media designed to promote or introduce certain products. This poster is used to attract the attention of potential customers and provide clear information about MSME products such as features, benefits, prices, and how to purchase. However, MSME owners have problems making their Product Posters. The solution to this activity is prioritized for making Product Posters using Canva. The PKM method uses the Participatory Action Research (PAR) model which aims to learn how to overcome problems and meet the practical needs of MSME owners. The results achieved after the training are: Partners have iconic photos from photo shoots for product brands, Training partners are able to create text narratives for MSME product posters, Training partners are able to edit the background display on product posters, Training partners can insert photos into product posters using Canva