PENGARUH BIAYA PENDIDIKAN DAN BIAYA PROMOSI TERHADAP PENINGKATAN JUMLAH MAHASISWA DI STMIK PPKIA PRADNYA PARAMITA MALANG

• JAUHARUL MAKNUNAH

  STMIK PPKIA Pradnya Paramita Malang

Problems in research on the effects of promotion and education to increase the number of students, the goal is to determine the effect of promotion and education to increase the number of students and the relationship of the simultaneous promotion and education with  the number  of students.

Methods that are used in this research is descriptive and statistical analysis methods multiple linear regression and multiple correlation. promotion costs and the cost of education has not changed so much as an increase in the number of students is 401,462 when the cost of promotion (X1) increased by Rp 100.000,00 be a decline of 1.976, and the cost of education (X2) increased by RpUSD 100,000 , 00 the number of students will increase by 2.236. Correlation results showed that the relationship of these variables is very strong as indicated by the value of R = 0.912 and the coefficient of determination (R square) of 0.831, indicating that the variable increase in the number of students (Y) of 83.1% is affected by the variable cost of promotion (X1) and the variable cost of education (X2), while the remaining 16.9% is explained by other variables.

Keywords: Campaign Costs, Tuition Fee, Student

Buchari Alma, 2007. Manajemen Pemasaran dan Pemasaran Jasa. Penerbit Alfabeta Bandung.

Farida, Ida, 2011. Pengaruh Biaya Promosi terhadap Penerimaan Mahasiswa Baru di Politeknik Harapan Bersama Tegal, Program Studi Akuntanasi, Tegal.

Kotler, Philip, 2005. Manajemen Pemasaran, Analisis Perencanaan Implementasi dan Kontrol, Edisi Bahasa Indonesia. Penerbit PT. Prehalllindo, Jakarta.

Kotler, Philip, 2008. Prinsip-prinsip Pemasaran, Edisi 12. Penerbit PT. Erlangga, Jakarta.

Mulyadi, 2002. Akuntansi Biaya, Penerbit Aditya Media. Yogyakarta.

Mursid, 2008. Manajemen Pemasaran. Penerbit Bumi Aksara. Jakarta

Riduwan, 2011, Statistika untuk Penelitian Pendidikan, Sosial, Ekonomi, Komunikasi dan Bisnis, Penerbit Alfabeta, Bandung

Swastha, Dharmmesta Basu, 2000. Manajemen Pemasaran, BPFE Jakarta.

Utami, Dwi Maqfira, 2011, Analisis Pengaruh Harga dan Promosi Terhadap Peningkatan Jumlah Tiket Pada PT.Maniela Touar & Travel, Universitas Hasanuddin Makasar.

• PDF (Indonesian)