ANALISIS PENERAPAN SEO OFF PAGE UNTUK MENINGKATKAN KUNJUNGAN PADA SISTEM INFORMASI E-COMMERCE AKU KARLOS BERBASIS WEB DENGAN METODE WATERFALL

Abstract

The AKU KARLOS (Aku Cinta Karangploso) MSME Association in Karangploso District, Malang Regency, faces marketing challenges due to the limitations of traditional methods, such as direct sales and gallery consignments, which restrict market reach and operational hours. The proposed solution involves developing a WordPress CMS-based e-commerce information system and implementing an Off-Page SEO strategy. Research findings indicate a significant increase in daily website visits following the implementation of Off-Page SEO. Google Analytics analysis records a 16.9% increase in organic traffic contribution, leading to an overall rise in visits, particularly within main product categories. This increase indicates three key points: enhanced website visibility on search engines due to improved organic rankings; growing consumer interest in AKU KARLOS MSME products; and the successful execution of an integrated marketing strategy combining Off-Page SEO with direct promotion. Although the rise in website visitors serves as a positive indicator, converting visitors into customers still requires an optimal strategy mix. Beyond SEO, factors such as product relevance to market demand, comprehensive information, guaranteed product quality, effective promotional efforts, and customer testimonial management play a vital role in driving sales growth and profitability, ultimately enabling MSMEs to compete in a broader market.