Peningkatan Penggunaan Platform Lapak Waskita Dharma (LAWADA) Melalui Edukasi Peran Gen-Z dan Motivasi Perilaku Digital

• Rega Ardy Sugiarto

  Universitas Waskita Dharma

The growth of information technology requires digital adaptation, especially for Micro, Small and Medium Enterprises (MSMEs) and Generation Z (Gen-Z) as the driving force of the economy. This community service activity aims to socialize and implement a local E-commerce Platform called Lapak Waskita Dharma (LAWADA) to facilitate more integrated digital transactions. The method of implementing the service consists of three main stages: (1) Preparation and mapping of partners, (2) Implementation of socialization and assistance in the use of the LAWADA Platform, and (3) Evaluation of the effectiveness of the program using quantitative instruments for 100 Gen-Z respondents as users of the Platform. The results of the post-activity evaluation show that the instrument measuring the success of the program is very valid and reliable. Based on multiple linear regression analysis, the role of Gen-Z education and increased digital behavioral motivation were proven to simultaneously and partially have a significant impact on increasing the use of the LAWADA Platform. The value of the Coefficient of Determination (R²) of 79.5% indicates that this service program intervention is very effective in encouraging technology acceptance (Platform adoption) among the targets. This activity is expected to be the foundation for the sustainability of the digital economy ecosystem in the scope of the local community. 

• PDF

Copyright (c) 2026 Rega Ardy Sugiarto

This work is licensed under a Creative Commons Attribution 4.0 International License.